Dataset cleaned for duplicate values, data types, and null values. Business Insights - How many titles do we have? - What is the average rating? - What are the top genres to promote? - Is there a certain genre type that does better than others? Bases on this analysis we can determine * 2000's IMBDb began to take off totaling just over 1 million titles. * Has over 1 billion votes with an average rating of 6.5. * The top 3 Genres are Action/Adventure/SC-FI, Drama, and Comedy. Following closely behind are Comedy/Drama and Action/Adventure/Drama. * Tv series perform slightly better than movies, but only slightly. With these insights we can recommend tv series based on seasonality or what is trending in our popular markets. - Recommend partnering our IMBbPro with popular services that offer live tv like Youtube tv or building a streaming service for more long term revenue. - Integrate ratings on sites like Youtube tv to route back to IMBd. (Access to an API?) - Recommend genres and include reviews/recommendations for IMBd Pro when shows are trending in tv series or movies. Example:) Stranger things in the Action/Adventure/SC-FI genre - Introduce seasonality for shows like drama in the end of the year holidays over other genres. -